This Privacy Policy explains how Saarthy AI ("Saarthy", "we", "us") collects, uses, and protects your information when you use the Saarthy AI app and related services (the "Service"). By using the Service, you agree to this Policy.
1. Information We Collect
Account information: your mobile phone number (used for OTP sign-in), and optionally your name, date of birth, and preferences you provide.
Usage data: your japa/mala counts, streaks, selected mantras and music, audiobook progress, and similar in-app activity needed to provide the features.
Reflection content: messages you send to the AI reflection chat.
Device & technical data: app version, device type, and push-notification tokens (if you enable notifications), plus diagnostic/crash data.
Advertising & analytics identifiers: a mobile advertising identifier (such as the Google Advertising ID) together with app-activity and event data, collected through the Meta (Facebook) SDK and our analytics tools. We use these to measure how the app is discovered and used, and to attribute installs and actions to our advertising. With your consent at sign-in, we also store your device’s advertising ID with your account so we can show you relevant Saarthy offers through advertising platforms (re-engagement). If your device has opted out of ads personalisation, we do not collect it — and we delete any copy we previously held.
Payment data: handled by our payment partner (e.g. Razorpay). We receive transaction status and identifiers, not your full card or bank credentials.
2. How We Use Your Information
To provide and personalise the Service (e.g. save your mala count, deliver the daily shloka, play audio).
To generate AI reflections in response to your messages.
To process subscriptions, trials, and refunds.
To send notifications and reminders you have enabled.
To maintain security, prevent abuse, fix bugs, and improve the Service.
To measure and improve our marketing and advertising — including attributing app installs and in-app events to campaigns — and to understand overall app usage through analytics.
To comply with legal obligations.
3. AI Processing
When you use the reflection chat, your messages may be processed by third-party AI providers to generate a response. Please avoid sharing sensitive personal, medical, or financial details you would not want processed by such services.
4. How We Share Information
We do not sell your personal information. We share it only with:
Service providers that help us operate the Service — for example payment processing (Razorpay), authentication and push (Google/Firebase), cloud hosting (AWS), and AI model providers — under appropriate confidentiality obligations.
Advertising & analytics partners: we share app-activity/event data and a mobile advertising identifier with Meta Platforms (Facebook) and our analytics providers, solely to measure and optimise our advertising (such as attributing app installs) and to understand app usage. This is for measurement and attribution, and — with your consent — to reach you with relevant Saarthy offers (for example, uploading advertising IDs to Meta to show offers to existing or lapsed users). We do not sell your data.
Legal & safety: when required by law, or to protect the rights, safety, and security of users and the Service.
Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy.
5. Data Retention
We retain information for as long as your account is active or as needed to provide the Service and meet legal obligations. When you delete your account, we delete or anonymise your personal data within a reasonable period, except where retention is required by law.
6. Security
We use reasonable technical and organisational measures to protect your information, including encrypted transport and access controls. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
7. Your Choices & Rights
You can review and update certain profile details in the app.
You can manage notification permissions on your device.
You can opt out of ads personalisation or reset your advertising ID at any time in Android Settings → Google → Ads; opted-out devices are never collected and any stored copy is removed. Your advertising ID is also deleted with your account.
You can request access to, correction of, or deletion of your personal data, subject to applicable law, by contacting us.
8. Children's Privacy
The Service is not directed to children who cannot legally consent. If you believe a child has provided us personal data without appropriate consent, please contact us so we can address it.
9. Changes to This Policy
We may update this Policy from time to time. Material changes will be notified within the app or by other reasonable means. The "Last updated" date above reflects the latest revision.